Bricks and Clicks Rolled Up Network
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- Business
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Johnny and Colin are mathematicians who work with some of the biggest consumer packaged goods companies around.
Each week they discuss grocery trends, trade marketing, and the world of consumer packaged goods.
Make sure you're subscribed to never miss an episode.
Check them out at https://omniumcpg.com
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Expo Trends and Innovation: Season 2 Finale
Bricks and Clicks is hosted by Johnny Valeriote and Colin Davidson, two of the three managing partners at Omnium. Produced by Rolled Up, submit your comments and questions to us on Twitter.
In the season 2 finale of "Bricks & Clicks," hosts Johnny and Colin are joined by Lucas Walker, the show's producer, to discuss the latest trends in the food industry. From plant-based offerings to fake cheeses and dairy ice creams, they explore the impact on the supply chain and the increasing use of mushrooms as a key ingredient. -
Demos, Merchandising, and Sampling: Rowdy CEO Kellie Lee on Effective Launch Strategies for Food Brands.
Bricks and Clicks is hosted by Johnny Valeriote and Colin Davidson, two of the three managing partners at Omnium. Produced by Rolled Up, submit your comments and questions to us on Twitter.
On this episode of the Bricks & Clicks Podcast, we sit down with Kellie Lee, creator and CEO of Rowdy, a nutrition company specializing in prebiotic and probiotic products. In this insightful conversation, Kellie shares valuable insights into sales and marketing strategies, including offering sample pouches and blending demonstrations to increase product sales. -
How Tru Earth's Ryan McKenzie is Disrupting the Laundry Industry
Bricks and Clicks is hosted by Johnny Valeriote and Colin Davidson, two of the three managing partners at Omnium. Produced by Rolled Up, submit your comments and questions to us on Twitter.
In this episode of Bricks and Clicks, we talk with Ryan McKenzie, Co-Founder and CMO of Tru Earth, about how he and his business partner came up with the idea of creating ultra-concentrated laundry detergent strips in recyclable packaging, the success of their Facebook and Google Ads campaigns, and how they targeted customers at Expo West to expand their customer base. Tune in to learn more about their environmentally friendly products and digital marketing strategies.
Connect with Ryan on Linkedin : https://www.linkedin.com/in/ryemckenzie/ -
Gina El Kattan of Nuba Tisane - The Real Work Begins After Creating a Great Product
Bricks and Clicks is hosted by Johnny Valeriote and Colin Davidson, two of the three managing partners at Omnium. Produced by Rolled Up, submit your comments and questions to us on Twitter.
In this episode of Bricks and Clicks, we sit down with Gina El Kattan, co-founder of Nuba Tisane, to discuss their journey from stumbling into the business to partnering with local NGOs and supporting women in the labor-intensive process of hibiscus harvesting, as well as the challenges of building out distribution and expanding into the US market. We also talk about the lessons learned from their appearance on Dragon's Den and what's been going on since then.
Connect with Gina on Linkedin : https://www.linkedin.com/in/gina-el-kattan-b18074a4/ -
Geotargeted Ads and Competitively Priced Products w/ Vasa Martinez
Bricks and Clicks is hosted by Johnny Valeriote and Colin Davidson, two of the three managing partners at Omnium. Produced by Rolled Up, submit your comments and questions to us on Twitter.
In this episode of Bricks and Clicks, Vasa Martinez, CEO of Perfy, shares with us the story of his low-sugar brain soda company that's designed to help fight issues like depression and pre-diabetes. From launching successfully after one year, building customer loyalty, and cutting costs at Expos, to creating a meme account and studying energy drinks, Vasa offers insights into the challenges and successes of starting a beverage company in a highly competitive market. -
Data-Driven Marketing and Generative AI: The Future of E-Commerce with Triple Whale
Bricks and Clicks is hosted by Johnny Valeriote and Colin Davidson, two of the three managing partners at Omnium. Produced by Rolled Up, submit your comments and questions to us on Twitter.
On this episode of "Bricks & Clicks," we're joined by Alexa Richardson and Lucas Walker of Triple Whale, where we dive into the world of e-commerce and podcasting, discussing the future of ChatGP and AI, how to leverage data for marketing success, and the role of generative AI in ad creative optimization.
Customer Reviews
Bricks And Clicjs
I have had the pleasure of working with these guys for the last few years. As you can tell from the podcast, they are extremely talented at what they do. They helped us make incredible advancements as to most every aspect of our company (Lundberg Family Farms).
Lundberg Family Farms is a large Organic CPG company that has been around since 1937. We thought we understood most every aspect of our production, retail and distribution environment and we already had distribution most everywhere, so why would we need them? We rolled up our sleeves and worked shoulder to shoulder on all of these podcast segments, and more, and were amazed at what we didn’t know.
I recently joined a start up company and there isn’t a day go by that I am not using something I learned from our relationship.