Episode 30

It's Actually Plant Based! Olivia Chen on launching Twrl Milk tea during the pandemic and scaling since

Published on: 2nd November, 2022

Olvia Chen and Pauline Ang are best friends and moms who started Twrl Milk Tea during the pandemic needed to fulfil the need for going out to the boba shop.

In this episode Olivia joins us to discuss

  • Share her brand story, and the importance of bringing products representative of Asian American heritage to more fridges and pantry's.
  • Build an innovative and sustainable brand.
  • Looking at the differences between coffee and tea consumption in the USA vs the world.
  • Choosing to go plant based as a milk product that isn't loaded with sugar.
  • Food service as a distribution strategy at companies like LinkedIn.

Connect with the co-founders Olivia and Pauline directly on LinkedIn and stay up-to-date with Twrl Milk Tea on Linkedin and Instagram.

Bricks and Clicks is hosted by Johnny Valeriote and Colin Davidson, two of the three managing partners at Omnium. Produced by Rolled Up, submit your comments and questions to us on Twitter.

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About the Podcast

Bricks and Clicks
Grocery industry and CPG Strategy and News
Johnny and Colin are mathematicians who work with some of the biggest consumer packaged goods companies around.

Each week they discuss grocery trends, trade marketing, and the world of consumer packaged goods.

Make sure you're subscribed to never miss an episode.

Check them out at https://omniumcpg.com

About your host

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Lucas Walker