Busting the myth that you need a revolutionary packaging update

Johnny and Colin are back, and don't expect this episode to be popular, but watch out when changing your packaging. It's rare to see a lift in sales when there is new packaging being released.

Bricks and Clicks is hosted by Johnny Valeriote and Colin Davidson, two of the three managing partners at Omnium. Produced by Rolled Up, submit your comments and questions to us on Twitter.