Episode 11

Using Your Trade Spend to Drive Performance

Published on: 9th March, 2022

Johnny and Colin share how they use pay for performance marketing to evaluate the best trade rates and promotional opportunities in grocery store promotions.

Bricks and Clicks is hosted by Johnny Valeriote and Colin Davidson, two of the three managing partners at Omnium. Produced by Rolled Up, submit your comments and questions to us on Twitter.

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About the Podcast

Bricks and Clicks
Grocery industry and CPG Strategy and News
Johnny and Colin are mathematicians who work with some of the biggest consumer packaged goods companies around.

Each week they discuss grocery trends, trade marketing, and the world of consumer packaged goods.

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Check them out at https://omniumcpg.com

About your host

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Lucas Walker