Episode 10

Conversation with Liquid Death VP of Cult Indoctrination Stix

Published on: 2nd March, 2022

In this episode of Bricks and Clicks, Stix joinsJohnny and Colin of Omnium to talk about Liquid Death's Cans in Hands strategy.

  • What it means to be a VP of Cult Indoctrination
  • The brand's first Super Bowl Commercial
  • How else Liquid Death plans to spend the $75M they recently raised
  • General supply chain conversation.

Bricks and Clicks is hosted by Johnny Valeriote and Colin Davidson, two of the three managing partners at Omnium. Produced by Rolled Up, submit your comments and questions to us on Twitter.

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About the Podcast

Bricks and Clicks
Grocery industry and CPG Strategy and News
Johnny and Colin are mathematicians who work with some of the biggest consumer packaged goods companies around.

Each week they discuss grocery trends, trade marketing, and the world of consumer packaged goods.

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Check them out at https://omniumcpg.com

About your host

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Lucas Walker