Episode 23

How Bachan's Became the Number 1 BBQ Sauce on Amazon.

Published on: 29th June, 2022

Johnny and Colin chat with Chase Novelich, Director of Ecommerce at Bachans, a Japanese Hot Sauce that has quickly become a pantry favorite.

In this episode, they talk about.

Becoming the #1 BBQ Sauce on Amazon.

  • History of the brand
  • Becoming #1 on Amazon
  • Triple digit growth on all channels 

From High Growth Ecommerce to Brick and Mortar Excellence

  • Exceeding expectations in Target, WholeFoods, Costco etc.

Topic 3 Managing Ecommerce and Brick and Mortar Expectations.

  • Challenges of DTC vs. Brick & Mortar keeping everyone happy.


Bricks and Clicks is hosted by Johnny Valeriote and Colin Davidson, two of the three managing partners at Omnium. Produced by Rolled Up, submit your comments and questions to us on Twitter.

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About the Podcast

Bricks and Clicks
Grocery industry and CPG Strategy and News
Johnny and Colin are mathematicians who work with some of the biggest consumer packaged goods companies around.

Each week they discuss grocery trends, trade marketing, and the world of consumer packaged goods.

Make sure you're subscribed to never miss an episode.

Check them out at https://omniumcpg.com

About your host

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Lucas Walker