Episode 45
How Tru Earth's Ryan McKenzie is Disrupting the Laundry Industry
Published on:
8th March, 2023
Bricks and Clicks is hosted by Johnny Valeriote and Colin Davidson, two of the three managing partners at Omnium. Produced by Rolled Up, submit your comments and questions to us on Twitter.
In this episode of Bricks and Clicks, we talk with Ryan McKenzie, Co-Founder and CMO of Tru Earth, about how he and his business partner came up with the idea of creating ultra-concentrated laundry detergent strips in recyclable packaging, the success of their Facebook and Google Ads campaigns, and how they targeted customers at Expo West to expand their customer base. Tune in to learn more about their environmentally friendly products and digital marketing strategies.
Connect with Ryan on Linkedin : https://www.linkedin.com/in/ryemckenzie/
