Gina El Kattan of Nuba Tisane - The Real Work Begins After Creating a Great Product

Bricks and Clicks is hosted by Johnny Valeriote and Colin Davidson, two of the three managing partners at Omnium. Produced by Rolled Up, submit your comments and questions to us on Twitter.

In this episode of Bricks and Clicks, we sit down with Gina El Kattan, co-founder of Nuba Tisane, to discuss their journey from stumbling into the business to partnering with local NGOs and supporting women in the labor-intensive process of hibiscus harvesting, as well as the challenges of building out distribution and expanding into the US market. We also talk about the lessons learned from their appearance on Dragon's Den and what's been going on since then.

Connect with Gina on Linkedin : https://www.linkedin.com/in/gina-el-kattan-b18074a4/