Josh Mohr shares the strategy behind TCHO's rebrand.

Josh Mohr cut his teeth at Red Bull Energy Drink during its early days in North America. After an 8-year stint in the energy drink category, he hopped over to help Muscle Milk become the #1 protein brand with millennials, ultimately ushering the brand through acquisition. 

From there he moved onto a true startup as VP of Marketing for Revive Kombucha, bringing a rebrand to life which won "Best New Packaging of 2018 by BevNET" and following it up in year two by launching a game-changing shelf-stable innovation line called Revive Sparkling Kombucha (in cans) which won "Best New Product of 2019" by BevNET. 

For the past two years, Josh has worked at TCHO Chocolate in Berekeley, California where he’s led a rebrand and what has become a complete transformation with TCHO’s commitment to be 100% dairy free by 2023. TCHO’s new oat milk chocolate, Toffee Time, recently won the NEXTY Award for Best New Sweet Snack or Dessert at Expo West in 2022.

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