Sales Velocity and Distribution Measure

Johnny and Colin fly by themselves in this episode talking about sales velocity. In this episode they discuss:

• The importance of measuring units per store per week.
• When to use retailer dollars per store per week.
• Differences when calculating velocity at grocery stores, and other stores that sell groceries like Wal-Mart.
• Economical ways to impact velocity

Bricks and Clicks is hosted by Johnny Valeriote and Colin Davidson, two of the three managing partners at Omnium. Produced by Rolled Up, submit your comments and questions to us on Twitter.